Hi, I’m Vaidehi (nini)!

Scientific Researcher turned
UX Researcher / biscuit-lover / avid NPR listener

I am a UX Researcher with proven design skills, who strongly believes that ongoing user research is at the heart of good design 🫶🏽

Master’s in Human-Computer Interaction @ Carnegie Mellon University
Drove UXR in B2C environments across Healthcare, Retail, and Consumer Tech

SELECTED PROJECTS

Giving Consumers More Power in Their Customer Service Interactions

Lead UX Researcher for Consumer Reports

I worked with Consumer Reports, America's leading consumer rights advocate, to design an AI-powered tool that addresses consumer frustrations with customer service.

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Generative Research

Design Research & Strategy

Rapid Concept Testing

Redesigning the Google Drive Homepage to Streamline File Access

UX Researcher and Designer, Independent Project

I conducted think-aloud and A/B usability testing to redesign the Google Drive homepage. The redesign made file search 80% faster and users employed half as many search attempts to find files.